How Smart Web Designers Screw Up Your SEO

Many sites on the web are amazing – a real tribute to their designers. Many of these are attractive, functional and compelling for visitors. But look a little deeper and we see a consistent problem with search engine ranking possibilities across many sites. The snazzy site’s creators are good at their job. Their job is site creation. They also generally think they understand site prioritisation but screw up their clients SEO such that the search engine optimisation effort is multiplied through re-work and necessary architectural changes. The main issues are URL manipulation, duplicate content and a serious downside of popular shopping cart software products. Related issues are potentially endless, particularly with future site changes/overhauls and their abandoned URL’s that have desirable search engine clout. The Cause Leading to the Effect. Since people in business generally have a skill base that doesn’t include web site design, they dip into the sizable pool of inexpensive web creator talent around. They’ve heard of SEO, but their chosen web design company who produce dazzling samples of work along with shopping carts say they will create the site in line with SEO principles. Great! Once producing a great looking site that works superbly, works with the shopping cart, demonstrably has customers going through the shopping cart and parting with their funds, has products easy to add and subtract through an external interface with the database – the customer is pleased and pays the bill after agreeing the ongoing fee structure with amendments and changes. And start a PPC campaign. And realise that the cost of the PPC campaign is about the same as their premises rental at their high street but with a huge cost increase at Christmas time. And realise that now they have two landlords – their High St premises owner and Google (and/or Yahoo, MSN, etc-). Or, they realise that whilst they thought that with their new online company the web would be free, they, like their real estate counterparts, have an expensive landlord of the search masters, led by the -benevolent’ Google. But no matter – just have to wait a while until the organic results show their site highly through the efforts of those clever people that created this great site – just wait a few weeks- months- years. Here’s why it’s going to be years- decades… never. And here’s how to make it, realistically, a few months.

Unfriendly URL. The URL problem is not limited to the use of shopping cart software like OS Commerce and others that make use of session ID’s, although they are default offenders. Some web design companies compound the problem with the use of session ID’s apart from their shopping cart software, or use -cart created’ session ID’s throughout their design. Session ID’s are a handy means of keeping state and identity across several pages for a particular user’s sequence of pages within the domain per session. The main fully featured shopping cart – OS Commerce – which is free and hence attractive – appends a session ID to every page. The ID is unique to every user session (so if the user closes the browser and re-starts a session on a site the ID will be different). See an example of this with naturalfigures(dot)co(dot)uk. Go to any category and see the session ID appended. Now close the browser and open the same URL again – note that the session ID has changed for the same pages selected. What’s the problem with this? When the Google bot or any other SE’s bot comes along to examine the page – it sees the page with appended session ID and indexes the page. Then the next time it visits the page it lands on the same page and sees the same content, but this time for a different apparent URL – which is the same URL with a different session ID appended. What’s this? Duplicate content! Most web designers have little understanding of why this would ever be a problem.

A similar issue of duplicate content exists with the way that most web designers have internal links to some start file like index.htm. Back to the home page? Go to thedomain/index.htm. But this is the same content as thedomain.com. But there-s more. Not only are these pages the same, but also http://thedomain and http://www.thedomain are also the same content. To demonstrate the SE’s viewing this as different, try it with xe(dot)com and note the different PageRank scores. It’s easy to fix these problems, it’s just that web designers are generally oblivious to the problem.

Site Redesigns, Wasted Pages. Occasionally, like your living room, the site needs an overhaul. Or it could be that some web designer believes that the way to higher ranking for their client is to redesign the site because they’ve heard that page names should have hyphens, not underscores, or that page names shouldn’t have hyphens but should have underscores (it doesn’t matter a hoot). In the redesign – many web designers destroy any search engine clout currently enjoyed and end up with a negative affect for the site. Oh well. At least it looks much nicer after the redesign.

What are web designers missing? As SE’s traverse a page they analyse it and index it assuming it doesn’t offend them in some way (cloaking, dup content, redirects defined in the wrong way, etc.). It’s indexed. Got that? Indexed. That is, the page – referred to by its URL – now exists in some database patrolled by Google’s armed guards. When web designers change a site design and invent new page names without properly redirecting from the old page, Google see another shiny new page – note that it has exactly the same content as another on the same domain they already have indexed – and index the new page too. Only now the site is devalued in the eyes of the search engine because it clearly duplicates content. This is not anywhere near as serious as duplicate content across distinct domains, but is still a red flag when seen within a domain. But wait – it’s not duplicate content! The old page has been changed – sure – it still exists because there may be external links to it – but there are no internal links to the page – it’s been replaced by the new page. But did anyone tell Google about that? What?! How do you tell Google about anything? By a properly defined 301 redirect in the htaccess file. Hmmm. Try that on your web designer – if there’s the slightest questioning lift of eyebrows – run. But the problem doesn’t end there; since this is now a new page, it doesn’t have the establishment of the old page. The SE doesn’t know it’s a replacement, it just thinks it’s a new page, something that has to earn it’s place through time and new internal and external links. The htaccess 301 redirect resolves all this.

The Solution. A popular web presence is no longer the breeze it used to be. Everyone flocks to the web – but how do the SE’s sort out the wheat from the chaff? The solution to this and much more is the design of pages from the start with SEO principles in mind. But this has become a buzz-phrase. The web designers need to understand how search engines see pages as well as how humans see pages. Let’s face it – if SEO’s designed all the web sites it wouldn’t be pretty. Both skills are needed. For proof of this see the site cited in the bio box for this article – as site which to prove an SEO point is distinctively un-pretty. But the SEO’s have the upper hand. They know they aren’t designers and they know they need clever artistic designers to build something that is not just functional but also attractive. The converse is not generally true. Web designers in general don’t really understand search engine optimisation – despite their sales people’s sale oriented claims. They think they know the SEO science.

We’ve yet to find a web designer who does.

Bio. By Baron Turner of TurnerDow Search Engine Optimisation. There’s Only One High St Now! Be on it with TurnerDow SEO

Indian Tourisma Land For All Seasons

India or Bharath is the Destination of the Millennium, a Land of All Seasons where beauty beckons, culture echoes, diversity delights and tradition talks. Those who reach India are greeted with a gracious Namasthe, Namaskaaram, Vanakkam or SatSriAkal denoting warmth, hospitality and respect – a tradition in tune with the countrys age-old motto Athidhi Devo Bhava where the guest is treated as God. India is a land of often bewildering diversity. It is a jigsaw puzzle of people of every faith and religion, living together to create a unique and colourful mosaic. There is a festival for every reason and for every season. Every celebration centres around rituals of prayer, seeking blessings, exchanging goodwill, decorating houses, wearing new clothes, music, dance and feasting.

Blessed with mist clad mountain ranges, deep blue seas, enigmatic deserts, golden beaches, emerald green valleys, palm fringed backwaters on the one hand and unique art forms, exciting fairs and festivals, interesting pilgrim centres, exclusive heritage sites, royal forts, majestic monuments, architectural marvels and exotic flora and fauna on the other, this legendary land is unique in all aspects – it is no wonder that India has emerged as one among the Top Five Tourist Hotspots of the world, with a tremendous increase in tourist traffic all through the year.

Discover and explore this wonderful peninsular subcontinent that is India, the land that projects Unity in Diversity – surrounded by the grand snow capped Himalayan ranges in the North, the spectacular coastline offered by the Arabian Sea in the West, the vast Bay of Bengal in the East, and the awesome Indian Ocean in the South.. India has such a wide range of climatic factors that its impossible to pin down the best time to visit weather-wise with any certainty. Most of India has three seasons:

– Cool Season – October to February.
– Hot season – march to June.
– Rainy / Monsoon – monsoons start from mid June to September.

October to March tend to be the most pleasant months for most of the parts of the country. The mountainous areas in North India usualy have snowfall between December and March. Kashmir and the mountainous regions of Himachal Pradesh are at their most accessible between May and September. India is blessed with a huge number of festivals, and several are so spectacular that you would be a fool to miss them if you were remotely within spitting distance. During any season India can offer you a stunning range of destinations and experiences. In summer, when the scorching, there are many picturesque Himalayan and non-Himalayan hill resorts. Srinagar, Gulmarg, Pahalgam, Shimla, Kullu, Manali, Mussoori, Nainital, Shilong Darjeeling, Mount Abu, Kodaikanal etc are some of hill resorts in India which have comfortable life during hot weather seasons. India has also many cool trekking trails. During Himachal tours one can enjoy at many hill stations and cool trekking trails. India also has many lovely beaches which provide cool climate during summer and warmth during winter. If you are interested spending your holidays at beaches, Goa tours can be too much fascinating.

In winter season, cities of India come alive with cultural feasts of music and dance. In spring, India provides feast for tourists eyes. There are all around abundance of buzzing flora and fauna which provide beautiful natural sights.

India has been always warm and inviting. It is a place which offers infinitive options for your India tours. Just choose one that favours you and experience different facet of its fascination. It is waiting for your arrival every time and of course in every season.

Free Seo Tools You Must Use.

Effective SEO strategies require a lot of effort and time. Although in the search engines market exist very advanced tools that cost a lot, there are many free SEO tools which can help the novice and advanced SEO marketer to save valuable time.
Here is a list of free and proven for their effectiveness SEO online instruments:

1) http://www.alexaranking.com . It displays multiple domains instead of one. Therefore, you can have instant traffic results from Alexa Rankings instead of typing and search each time separately.

2) http://www.xml-sitemaps.com . Sitemaps are extremely important for websites because they help search engines crawl and index them. This is a free xml sitemap generator.

3) http://www.123promotion.co.uk/directorymanager . You can track your submissions to various web directories and you can also visit regularly to see new directories added to the list. You just tick the appropriate submission boxes when you submitted your website. Its very easy to use it.

4) http://www.123promotion.co.uk/ppc/index.php. This is a very powerful tool. It displays, based on the Overture and Wordtracker keyword search tools, similar data, including search figures from the previous month. It also adds statistics for average searches per hour, day, week, projected figures for the next 12 months and then also a figure to see how searches may look in 3 years from now.

5) http://www.seochat.com/seo-tools/keyword-density . This keyword density tool is useful for helping webmasters/SEO’s achieve their optimum keyword density for a set of key terms/keywords. This tool will analyze your chosen URL and return a table of keyword density values for one, two, or three word key terms.

6) http://www.mcdar.net/KeywordTool/keyWait.asp . This is another Excellent Resource. When you enter the appropriate URL and keyword, it will display Pagerank and Back links pages for the Top 10 websites.

7) http://www.123promotion.co.uk/tools/robotstxtgenerator.php . You can create a free robots.txt file with this resource. So, you will be able to direct the search engines to follow the pages structure of your website and also direct the search engines not to follow and crawl specific web pages of your website you dont want to be crawled.

All you have to do is filling the fields and when the robots.txt file is created you upload it to your root of your web server.

8) http://www.nichebot.com . This website displays keyword data using Wordtracker and Google search results. You just enter the keyword and press the button.

9) http://www.webconfs.com/domain-stats.php . You Enter the domain and get: domain age, number of pages indexed, and number of backlinks. The statistics include Alexa Taffic Rank, Age of the domains, Yahoo WebRank, Dmoz listings, count of backlinks and number of pages indexed in Search Engines like Google, Yahoo, Msn etc.

It will help you figure out why some of your competitors are ranking better than you.

10) http://comparesearchengines.dogpile.com . Shows top results from 3 search engines. This tool helps you get all kind of statistics of your competitor’s domains.

11) http://www.marketleap.com/verify/default.htm . This verification tool checks to see if your site is in the top three pages of a search engine result for a specific keyword. You enter your URL/Keyword and it displays top 30 for 11 Search Engines.

12) http://www.related-pages.com/adWordsKeywords.aspx. This tool generates a list of possible keyword combinations based on lists of keywords that you provide.

You enter a list of terms, one per line or separated by commas. This is very effective for Google Adwords and Overture.

Stop Corruption And Bribery In Nianghnesia

One of the crimes that occur and the social life of society is rampant in the nation of Nianghnesia is corruption and bribery. Corruption and bribery as a highly malignant disease, which has spread and spread everywhere, not only in the lining of the executive, but also legislative and judicial branches in layers, not only in the top layer, but also on the bottom layer. Every moment can we watch the news that corruption and bribery in the electronic media, print media, so great menyebaran this disease in the community. The network is like not going are disconnected by any means, and not like the unstoppable wave, and its network like tangled yarn that is not possible anymore to know where the end of the hilt. And now it’s time to say: “Stop Corruption and Bribery in Nianghnesia. ”

Now it’s time, the community is jointly working hard with a vengeance to perform various actions that might be done to break the chain of corruption and bribery are so strong this. Starting from the prevention of self and family, an exemplary leader and firm action against perpetrators of corruption and bribery itself. Networks that can establish the occurrence of corruption should be immediately disconnected and it is not possible only by a group of people whose name the Government, the Commission and the ICW, but must be carried out jointly by the community, starting level top to bottom level. And we own (Cheng Rahman [CR]) coated on seo.nodofollow.com brother in an effort to realize our country, so free and clear of the perpetrators of corruption and bribery, through SEO Contest with the theme “Stop Korupsi dan Suap di Nianghnesia” .

Global Success Club And How To Make Money Online

The Internet is abuzz with reviews, information articles and a good dose of hype. This article looks at the Global Success Club opportunity with a bit more scrutiny to evaluate its money-making claims in more detail.

What is Global Success Club?

GSC in short is a powerful online marketing system that allows anyone who is sick of the 9-5 grunt to start a home-based business. The platform was built to help newcomers and experienced marketers alike to overcome the common marketing hurdles most people face on the Net. As a member you will have access to an increasing range of training to help you build a list and sell products and services.

Global Success Club and How to Make Money Online

The difference between Global Success Club and other systems in the industry is that GSC’s system is like no other. You will be able to do learn:

Affiliate marketing;
MLM;
Internet marketing;
Attraction marketing;
and direct sales.

The training hub (your admin access to GSC) will have a range of modules to help anyone, regardless of their current experience succeed online. You will find things like:

A Business Center;
Member Perks;
Community;
Tools & Resources;
Training Center;
V.I.P. Center;
Support Center and more.

All the above tools and resources have been designed to make the money-making journey as easy as possible for you. As a member you will also get your own landing page that can be personalized by you with your own photo, contact info and biography. Designed and written by top Internet marketing leaders, this page will help you to build your list on autopilot once it’s set up.

The idea of a list is to sell products and services and that will be key to your Global Success Club success. You will have access to some amazing products and services. Stuff that is actually in demand and will sell on autopilot, generating a residual income for you.

The idea is to increase the income as time goes by. Having the tools and resources of a powerful, state-of-the-art system like GSC at your fingertips will certainly make things a lot easier.

Traffic and Marketing
When you run your own home business you have to take the time to market your business. Traffic is key to any money-making opportunity and there is no difference with Global Success Club.

The great part about GSC is that you will have access to a fulltime marketer at the cost of $3.12/hour. This person will actively promote and market your business for you 160 hours each month. The monthly cost is $500 and IMHO a very good investment, because it will save you from having to do it yourself. This will free you up to learn the clever strategies of top online marketers while building your business with awareness.

Powerful Community

GSC will give you access to a powerful community, not unlike Facebook, where you can share, learn, help, ask for help and connect with likeminded marketers.

By now you know most things about Global Success Club and how to make money online, and it’s time to decide whether this system will become your chosen vehicle to sack your boss and make money online.